DECEMBER 23, 2023
Local SEO focuses on a specific geographic area, targeting a local audience, while Global SEO aims at reaching a worldwide audience.
Local SEO emphasizes location-specific keywords, whereas Global SEO uses broader and more generic keywords to cater to a global audience.
Local SEO targets consumers within a specific locality or region, promoting products or services to a nearby audience. In contrast, Global SEO reaches a diverse audience spanning different countries and cultures.
Local SEO heavily relies on optimizing Google My Business listings for local visibility. Global SEO doesn't emphasize local listings as prominently.
Local SEO faces lower competition as it concentrates on a smaller market, making it easier to rank for local searches. Global SEO encounters higher competition due to a larger pool of competitors worldwide.
Local SEO involves tailoring content to suit the local culture and language preferences. Global SEO aims at creating content that transcends cultural and linguistic barriers.
Local SEO benefits from local citations and backlinks from regional websites. Global SEO seeks high-quality backlinks from authoritative and diverse international sources.