Local SEO Guide: Why Does It Matter & How Does It Work?

Plus BY: THESEOPEDIA.COM DECEMBER 07, 2023

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[{"selector":"#anim-d5920bc7-ab40-4472-93bd-8d61ade45cc0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3e22b2f2-ae33-42dc-970d-17b08f66e78e","keyframes":{"transform":["translate3d(0px, 344.44461%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c6eeb05a-a2dd-46b7-b231-e9f857879a77","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-82c79c2e-12c4-4c56-b90e-13fa0dbd0f21","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-15dce071-08a6-483b-a6a5-28c23af98fee","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-30755037-d2aa-46c5-bc3b-186bb993af01","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-9d1b2c04-afd4-4832-8de2-bd788fd83d00","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4c9cbd3d-07ae-4e93-94e3-b63046943bce","keyframes":{"transform":["translate3d(0px, 655.55582%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Local SEO is crucial for businesses to be visible to potential customers in their area.

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[{"selector":"#anim-ab4e6f44-12cf-43c2-941f-f702399df895","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93296aa9-5134-4cc6-9661-113c625b4887","keyframes":{"transform":["translate3d(0px, 172.22220%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-26252998-ddf1-4b9e-86d5-357a37096d9e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6f01798c-907c-4222-a031-94b459c78298","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b4cf53d8-d753-444b-b2b3-aaa8892614e5","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8733ec58-8a42-4d84-b124-9fb51e1cf0e0","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-37cdb051-9ed7-446d-87ef-cd186a38c71b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-de4e9d9d-ca77-42ce-bcb5-f4e0c3d70387","keyframes":{"transform":["translate3d(0px, 655.55582%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Businesses optimize web presence for local searches using various methods, such as accurate online listings, local keywords, and targeted Google AdWords campaigns.

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[{"selector":"#anim-9f727dc1-c8d8-46b8-b55a-61aba8abdcf8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-88cf7da7-57ea-4113-b6be-7dee7936c1b1","keyframes":{"transform":["translate3d(0px, 238.96301%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c7fcd1b-c4fb-4782-aee0-e034d2e8cc80","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-37a7c69f-9486-4296-9a9e-cc13dfba9d86","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-2f50ad30-2f60-46ef-add7-82846771eb6e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-72ddeb32-0ece-4e7f-b22b-3c9e3a80b8de","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5cec5cf3-45a6-4ec5-a458-880a88843aab","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-69ccbd75-b547-4f20-aaea-c63276ec6bcb","keyframes":{"transform":["translate3d(0px, 671.68483%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Utilize map pack results, organic search results, and local voice searches to enhance visibility in the local market.

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[{"selector":"#anim-90ba08d3-9af0-4734-b3f3-898d7d59498b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-29b9fda8-c2c2-41ce-a34c-64e9b25ab940","keyframes":{"transform":["translate3d(0px, 177.22225%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8d50836e-2955-4ea1-9efb-ca332f28ba92","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-88d4dd70-8dbc-4e69-a422-2604480313f3","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a4475c42-666a-4241-a1ee-dc313fcc986f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-14869f30-c334-46d3-89f7-33b2a5b8a225","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ab47358e-59d3-4a2c-9659-0bc6059850dc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d0a96994-d404-487e-a2ad-4fac2afff0ff","keyframes":{"transform":["translate3d(0px, 671.68483%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Utilize tools like Google Business Profile, Growthbar, Yext, Georanker, Surfer Local, Synup, Google Ads Keyword Planner, BiQ, Google Trends, and Google Analytics.

2

[{"selector":"#anim-a8c0130f-5b41-4487-9471-bcedbc57dd41","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cab2aee9-5ce9-4e94-a7f0-837930ec1242","keyframes":{"transform":["translate3d(0px, 229.62964%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a574eaa-2727-49d8-aa9d-3f2626779dfc","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ad9d65b7-a118-44cd-818b-96fdab182938","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-8dde34e7-c40a-4f5d-9970-e8ebf2efa7fa","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-797549ad-b900-4602-9245-82db22fda94a","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-9eec43a0-b63b-4199-b2c6-5f629010750f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-230db133-1de8-4e07-96eb-28fb1a5c0933","keyframes":{"transform":["translate3d(0px, 655.55582%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] NAP citations (name, address, phone number), online reviews, and links are crucial factors in Google local SEO ranking.

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[{"selector":"#anim-c4ba1f31-4ea5-4536-b22c-c50eaee3b62d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cc82acb6-927d-4434-8083-21b879ff3e26","keyframes":{"transform":["translate3d(0px, 173.22225%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c21dcc43-4499-44fc-b6f4-f006ae82235e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-7134519e-4d1e-4735-b4ee-85109e228021","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e9197c62-ec85-4329-a973-edd7f653a988","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-9b9fccbc-e378-4d1d-9e24-eeb0da25e3ff","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1bf2d487-63a3-4b97-af2a-81ec1f841fb1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2ca3dad1-c320-4d1c-97f6-9a901f131b50","keyframes":{"transform":["translate3d(0px, 658.78158%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Local SEO helps businesses be found by potential customers in their area, increases foot traffic, and provides an edge over larger businesses not prioritizing local SEO.

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[{"selector":"#anim-123b827d-0353-4aa1-9da1-23ec8450de1e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1f943380-c9c8-4b88-b954-43b0cc5cbfa5","keyframes":{"transform":["translate3d(0px, 309.72210%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn More

Local SEO Guide: Why Does It Matter & How Does It Work?

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What is Local SEO?

6

Why is Local SEO Important?

5

How Does Local SEO Work?

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Local SEO Tips and Tricks

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Local SEO Tools

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Local SEO Ranking Factors

1

Benefits of Local SEO

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