Local SEO Guide: Why Does It Matter & How Does It Work?

As a small business owner, you may be wondering what is local SEO guide and why does it matters and how it can work for your business. Local SEO is a process that helps your business rank higher in search results for local searches. This can be beneficial for businesses that want to attract more customers from their local area.

Local SEO can help you attract more customers from your local area by optimizing your website and online listings for local searches. By optimizing your website for local searches, you can improve your visibility in search results and attract more customers to your business.

Local SEO Basics

Local SEO is important for any business that wants to be visible to potential customers in their area. By optimizing their website and online listings, businesses can improve their chances of being found by people who are searching for relevant products or services online.There are a few simple steps that businesses can take to get started with this local SEO guide. First, they should make sure that their website is optimized for local keyword searches. Second, they should create geo-targeted landing pages for each location where they do business.

What is local SEO?

Local SEO is the process of optimizing a business’s online presence in order to attract more customers from nearby geographic areas. It involves optimizing website content, creating geo-targeted landing pages, and listing the business in online directories and local citation sites.

Why is Local SEO Important?

As a small business owner, you may be wondering why local SEO is so important and how it actually works. Keep reading to learn more about how to do local SEO will help your business to succeed in local SEO Guide for Beginners.

Local SEO is short for “local search engine optimization.” It is the process of optimizing your online presence to make your business more visible in search results for people who are searching for businesses near them.

How does local SEO work?

Local SEO is a process whereby businesses can optimize their web presence to be more easily found by searchers in their local area. This is done through a variety of means, including ensuring that one’s website and online listings are accurate and up-to-date, using local keywords throughout one’s website and online content, and creating targeted Google AdWords campaigns.

The goal of Local SEO is to increase visibility for businesses within search engines like Google, Bing, and Yahoo. When done correctly, it can put your business in front of potential customers at the precise moment they’re searching for your products or services.

Unlike traditional marketing methods (like print ads), Local SEO is trackable and quantifiable. You can measure your results to see how well your strategy is working, and make necessary adjustments along the way. Here are some local seo tips and tricks:

Map pack results

As the world of SEO continues to change and evolve, one thing remains constant: the importance and how to do local SEO. Whether your business is a small mom-and-pop shop or a large corporation, if you want to be successful, you need to make sure you’re visible in your local market.

Organic search results

Organic search results are the web page listings that most closely match the user’s search query. They are displayed in the main body of the search engine results pages (SERP), usually appearing above the paid listings and sometimes below them.

Local SEO Keyword Research

Local SEO keyword research is critical for any business that wants to rank higher in local search results. There are a number of factors to consider when choosing keywords, including the competition level, search volume, and relevance to your business.

Yelp Suggest

Yelp Suggest is a feature that allows businesses to add missing information to their listings. This includes hours of operation, price range, photos, and more. Why does this matter? Because the more complete your listing is, the more likely customers are to find you and visit your business.

Google Suggest

Google Suggest is a feature of the Google search engine that provides suggested searches as a user types in their query. The purpose of Google Suggest is to save users time by providing them with potential search terms that they may be looking for.

Find service-based keywords

To find service-based keywords, start by thinking about the services you offer and what people would search for when looking for those services. For example, if you’re a plumber, people might search for “plumbing services” or “emergency plumber.”

Local Voice Searches

If you want your business to be found when people are using voice search, you need to optimize your website for local voice searches. Here’s how: Make sure your NAP (name, address, phone number) is consistent across all your online listings. This is one of the most important things you can do for local SEO in general, but it’s especially important for voice search.

Check for local intent

It’s important to make sure you are catering your content to a local audience if you want to rank in Google Maps and other similar directories. You can do this by ensuring that your NAP (Name, Address, Phone number) is consistent across the web, and by using keywords that include your city or state.

Assign keywords to pages

When you assign keywords to pages on your site, you are essentially telling search engines what those pages are about. As a result, when someone searches for a keyword that you have assigned to a page, that page is more likely to show up in the search results.

Local SEO Ranking Factors

There are many factors that contribute to Google local SEO guide ranking such as:

NAP citations

NAP stands for name, address, and phone number. These are the basic elements of any citation, and they help Google understand where your business is located and how to contact you. There are a few ways to get NAP citations. One is to list your business on online directories like Yelp or Foursquare. Another is to make sure your website’s NAP information is up-to-date and consistent with other listings.

Online Reviews

An online review is one of the most important factors in local SEO guide. It is a testimonial that can either make or break a potential customer’s decision to use your product or service.


Links are an important part of local SEO. They help search engines understand the relationships between different websites and can be used to influence Rankings. There are two types of links that are important for local SEO: Inbound and outbound links. Inbound links are links from other websites to your website. Outbound links are links from your website to other websites.

On-Site SEO For Local Businesses

More and more people are using search engines to find local businesses. If you own a local business, it is important to make sure your website appears in search results when people are looking for businesses like yours. This is called local SEO. Local SEO helps you appear in search results when people are searching for businesses near them. It is different from regular SEO because it takes into account things like the location of the searcher and the location of the business.

Write Unique Content for Every Location

When it comes to ranking in Google Maps and organic search, nothing is more important than having unique, quality content for each location. This means that each location should have its own website with site architecture designed to support local SEO best practices. In addition, all of the content on the site should be written specifically for that location.

How to Use Schema For Local SEO

Here are some tips on how to use schema for local SEO:

  • Use the right schema markup for your business type. There are different types of schema markup for different types of businesses. Make sure you’re using the right one for your business type.
  • Include all the important details in your schema markup. Include things like your business name, address, phone number, and opening hours.
  • Optimize your website for local keywords. Make sure your website includes relevant local keywords and that your schema markup includes those keywords as well.

Local SEO Tools

There are a number of different local SEO tools that businesses can use to improve their ranking in search engine results pages. Some of these tools include optimizing website content for local keywords, building citations on local directories, and creating location-specific landing pages.

  • Google Business Profile
  • Growthbar (Chrome Extension)
  • Yext
  • Georanker
  • Surfer Local
  • Synup
  • Google Ads Keyword Planner
  • BiQ
  • Google Trends
  • Google Analytics

Using these tools can help businesses to rank higher for searches done by potential customers in their area. This is important because it can lead to more website visitors, and ultimately, more customers.

Benefits of Local SEO For Your Business

Here are some local SEO benefits for your business:

  • Helps you be found by potential customers searching for businesses like yours in your area.
  • Can help increase foot traffic to your store or office.
  • Gives you an edge over larger businesses that may not be doing local SEO.
  • Can help improve your overall SEO efforts by making your site more relevant and targeted to searchers.

So, these were the benefits of local seo.

Here’s a checklist of things to know how to improve your local SEO:

  • Use your business name as the title of your website.
  • Optimize your website for local search by adding a city, state name, zip code, and phone number to the site’s main page.
  • Add a Google Map to your site, but make sure it’s working.


As a business owner, you may be wondering why local SEO guide matters and how it can help your business. Local SEO is a way to optimize your website and online presence to attract more customers from your local area. By optimizing your site for local search, you can improve your chances of appearing in the top search results for potential customers who are looking for businesses like yours.


What is the difference between SEO and local SEO?

SEO refers to the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. Whereas, Local SEO is a specialized form of SEO that specifically targets local businesses and is designed to help them rank higher in search results for location-based keywords.

Is local SEO still relevant?

Yes, local SEO is still relevant because it helps you to target potential customers in your area. It’s a way to make sure that your business shows up when people are searching for what you offer.

How do you know if you need local SEO?

Here are three signs that indicate you could benefit from local SEO:

  • You want to attract more customers from your local area.
  • Your competitors are investing in local SEO and appearing ahead of you in search results.
  • You’re not showing up in search results when potential customers search for businesses like yours in your area.