In the fast-paced world of eCommerce, email marketing remains one of the most effective ways to engage customers, increase repeat purchases, and boost your revenue. With the right tools, you can automate campaigns, personalize messaging, and measure results with precision.
Why Email Marketing Is Essential for eCommerce
Email is still one of the highest-converting marketing channels. From recovering abandoned carts to sending targeted upsell offers, email allows you to directly connect with your customers at every stage of their journey. But not all email marketing platforms are equal — choosing the right one can significantly impact your sales.
What to Look for in Email Marketing Tools
- Automation: Create flows for cart abandonment, welcome sequences, and re-engagement.
- Segmentation: Group your customers by behavior, purchase history, or preferences.
- Design: Easy-to-use editors with mobile-responsive templates.
- eCommerce Integration: Sync data from Shopify, WooCommerce, BigCommerce, etc.
- Analytics: Real-time insights on open rates, click-throughs, and conversions.
Comparison of Top Email Tools for eCommerce
| Tool | Price | Automation | eCommerce Integration | A/B Testing | Free Plan |
|---|---|---|---|---|---|
| Klaviyo | Free up to 250 contacts | ✅ | ✅ | ✅ | ✅ |
| Omnisend | From $11.20/mo | ✅ | ✅ | ✅ | ✅ |
| Mailchimp | From $13/mo | ✅ | ✅ | ✅ | ✅ |
| Drip | From $39/mo | ✅ | ✅ | ✅ | ✅ |
| MailerLite | Free up to 1,000 subs, then $10/mo | ✅ | ✅ | ✅ | ✅ |
| ActiveCampaign | From $15/mo | ✅ | ✅ | ✅ | ❌ |
| Moosend | From $9/mo | ✅ | ✅ | ✅ | ✅ |
Top Email Marketing Tools for eCommerce
1. Klaviyo
Starting Price: Free for up to 250 contacts and 500 emails.
Klaviyo is tailor-made for eCommerce businesses. It integrates directly with platforms like Shopify, BigCommerce, and WooCommerce, allowing for powerful automation and customer insights. You can build flows based on abandoned carts, product views, and purchase history. The platform also features advanced segmentation, predictive analytics, and dynamic coupons — perfect for boosting revenue through personalized campaigns.
2. Omnisend
Starting Price: Free plan available; paid plans start at $11.20/month.
Omnisend is a full-suite marketing automation tool for eCommerce brands. In addition to email marketing, it includes SMS, push notifications, and popups. You can easily set up cart recovery, welcome series, and browse abandonment emails. With built-in product pickers and shoppable email features, Omnisend helps streamline the path from inbox to checkout.
3. Mailchimp
Starting Price: Free plan available; paid plans start at $13/month.
Mailchimp is widely used across industries and works well for eCommerce too. It integrates with most major eCommerce platforms and offers drag-and-drop design tools, product recommendations, and behavioral targeting. Their journey builder allows you to create automated flows that trigger based on shopping activity or customer milestones.
4. Drip
Starting Price: $39/month for up to 2,500 contacts.
Drip is focused on eCommerce customer journeys. Its strength lies in its automation builder and deep behavioral segmentation. Drip lets you trigger campaigns based on real-time customer actions, and its rich CRM features allow you to personalize content dynamically. It also includes revenue tracking, so you can directly measure ROI from each campaign.
5. MailerLite
Starting Price: Free for up to 1,000 subscribers and 12,000 emails/month, and then $10/month
MailerLite is a simple but effective platform that offers email automation, eCommerce integrations, and custom landing pages. Its drag-and-drop builder is beginner-friendly, and features like A/B testing and product blocks make it a good choice for smaller eCommerce brands looking to grow.
6. ActiveCampaign
Starting Price: $15/month (no free plan).
ActiveCampaign is a more advanced tool offering CRM features along with email marketing. For eCommerce brands, it provides dynamic product content, purchase path automation, and customer win-back flows. Its built-in lead scoring and automation workflows make it ideal for those who want to combine email with sales-focused strategies.
7. Moosend
Starting Price: $9/month after a 30-day free trial.
Moosend is a budget-friendly yet feature-rich email marketing solution. It supports automated workflows, real-time analytics, and advanced personalization. Its visual automation editor and Shopify/WooCommerce integrations make it suitable for small to mid-sized eCommerce businesses that need flexibility without high costs.
Final Thoughts
Choosing the right email marketing tool is critical for eCommerce success. Whether you’re just starting out or looking to scale, the options above provide automation, segmentation, and integrations designed to grow your store’s revenue and keep customers coming back.
