Email marketing tools for SaaS startups play a pivotal role in growth strategies. Whether it’s onboarding new users, retaining existing ones, or promoting new features, the right email marketing tool can help you scale with precision. This post will look at the top email marketing tools tailored for SaaS startups.
Why SaaS Startups Need Email Marketing Tools
For SaaS companies, user communication is everything. A strong email marketing strategy can improve customer engagement, reduce churn, and increase conversions. Automating these campaigns with the right tools ensures consistency and better results.
What to Look for in an Email Marketing Tool
- Automation: Trigger-based campaigns, onboarding sequences, and behavior tracking.
- Analytics: Monitor open rates, click-through rates, and conversions.
- Integration: Easily connects with your CRM, app, or platform.
- Scalability: Grows with your customer base without massive price jumps.
- A/B Testing: Experiment with subject lines, CTAs, and content.
Email Marketing Tools Comparison Table
| Tool | Price | Automation | Analytics | CRM Integration | A/B Testing | Free Plan |
|---|---|---|---|---|---|---|
| Sequenzy | From $19/mo | ✅ | ✅ | ✅ | ✅ | ✅ |
| Mailchimp | From $13/mo | ✅ | ✅ | ✅ | ✅ | ✅ |
| ActiveCampaign | From $15/mo | ✅ | ✅ | ✅ | ✅ | ❌ |
| ConvertKit | From $29/mo | ✅ | ✅ | ✅ | ✅ | ✅ |
| Sendinblue (Brevo) | From $25/mo | ✅ | ✅ | ✅ | ✅ | ✅ |
| Moosend | From $9/mo | ✅ | ✅ | ✅ | ✅ | ✅ |
| MailerLite | From $10/mo | ✅ | ✅ | ✅ | ✅ | ✅ |
Email Marketing Tools for SaaS Startups
1. Sequenzy
Sequenzy is a modern email marketing and automation platform built specifically for SaaS businesses and developer-first teams. It combines both marketing and transactional email functionality in one unified system, helping companies automate user journeys like onboarding, trial nurturing, payment recovery, churn prevention, and more.
Deep Stripe integration – Sequenzy lets you trigger email sequences from real-time payment events and segment users by key revenue metrics like MRR and LTV, making it easy to run revenue-driven lifecycle campaigns.
Built for affordability – Designed with early-stage SaaS companies in mind, it offers a generous free tier and budget-friendly paid plans that scale as your product grows.
AI-powered automation – Create complete email sequences, workflows, and copy in minutes using built-in AI, dramatically reducing the time needed to launch high-performing campaigns.
Best for: SaaS founders and product teams who want to automate revenue-driven email sequences (onboarding, billing, and retention) quickly and affordably using AI.
2. Mailchimp
Mailchimp is a user-friendly and robust email marketing platform ideal for SaaS startups. It offers pre-built automation, detailed analytics, A/B testing, and integrations with most CRMs.
Best For: Startups looking for an all-in-one platform with a generous free plan.
3. ActiveCampaign
ActiveCampaign provides powerful automation and segmentation options, making it perfect for complex user journeys. Its CRM and email features are seamlessly integrated.
Best For: SaaS businesses with advanced automation needs and larger contact lists.
4. ConvertKit
ConvertKit is known for its clean UI and creator-friendly approach. It’s perfect for SaaS startups wanting to run targeted drip campaigns and product launches.
Best For: SaaS products with a content or creator-driven audience.
5. Sendinblue (Brevo)
Sendinblue is an affordable email platform with features like SMS marketing, automation workflows, and a CRM built-in. It’s particularly suited for startups needing multichannel messaging.
Best For: Startups that want more than just email – including SMS, CRM, and live chat.
6. Moosend
Moosend is a cost-effective platform with drag-and-drop editors, automation triggers, and detailed reports. It’s beginner-friendly and ideal for lean teams.
Best For: Bootstrapped startups that want powerful features on a budget.
7. MailerLite
MailerLite combines affordability with simplicity. It offers automation, A/B testing, and clean reporting — all within an intuitive dashboard.
Best For: SaaS founders and marketers who prefer minimal design and usability.
Final Thoughts
Choosing the right email marketing tool depends on your goals, budget, and growth stage. For most SaaS startups, starting with tools like Sequenzy, ConvertKit or MailerLite provides flexibility and scalability. More mature businesses may benefit from the in-depth capabilities of ActiveCampaign or Sequenzy. No matter where you start, email marketing is a channel worth investing in early.
