In the competitive world of real estate, building and maintaining client relationships is the foundation of success. But with countless leads, follow-ups, and property transactions happening daily, staying organized becomes a real challenge. This is where CRM tools for real estate step in. A good real estate CRM helps you manage contacts, automate communication, track deals, and improve client satisfaction — all while saving you hours of manual work.
Whether you’re a solo agent or leading a growing team, the right CRM can boost your productivity and help you close more deals efficiently. In this guide, we’ll explore the best CRM tools for real estate agents, comparing features, pricing, and the unique strengths of each platform.
Benefits of Using CRM Tools for Real Estate
- Lead Management: Track every interaction with prospects and clients from the first contact to the final sale.
- Automation: Send automated follow-ups, reminders, and marketing emails to nurture leads without manual effort.
- Pipeline Visibility: Monitor where each deal stands and forecast your sales revenue with ease.
- Task Management: Stay on top of meetings, calls, and property showings with automated to-do lists.
- Data Centralization: Keep all client communications, documents, and notes in one secure place.
Comparison Table of Top CRM Tools for Real Estate Agents
| Tool | Price | Lead Management | Automation | Mobile App | Free Trial |
|---|---|---|---|---|---|
| HubSpot CRM | Free / Paid plans from $15/mo | ✅ | ✅ | ✅ | ✅ |
| Follow Up Boss | From $69/mo | ✅ | ✅ | ✅ | ✅ |
| Zoho CRM | From $14/mo | ✅ | ✅ | ✅ | ✅ |
| Real Geeks | From $299/mo | ✅ | ✅ | ✅ | ❌ |
| Wise Agent | From $49/mo | ✅ | ✅ | ✅ | ✅ |
| BrokerMint | From $35/mo | ✅ | ✅ | ✅ | ✅ |
| Pipedrive | From $19/mo | ✅ | ✅ | ✅ | ✅ |
Also Check: Email Marketing Tools for eCommerce
7 Top CRM Tools for Real Estate Agents (Explained)
1. HubSpot CRM
Starting Price: Free, with paid upgrades starting at $15/month.
HubSpot CRM offers a clean, intuitive platform that is ideal for real estate agents starting out. It provides contact management, deal tracking, pipeline management, and task automation — all for free. Paid plans add marketing automation, advanced reporting, and sales forecasting. HubSpot easily integrates with Gmail, Outlook, and hundreds of other apps, making client follow-ups and lead nurturing seamless. For agents needing a flexible, affordable solution, HubSpot is an excellent starting point.
2. Follow Up Boss
Starting Price: $69/month after a 14-day free trial.
Follow Up Boss is built specifically for real estate professionals. It automatically captures leads from websites, Facebook ads, and third-party platforms. Features include smart email and text automation, call tracking, and auto-assignment of leads. The mobile app is robust, allowing agents to respond to new inquiries instantly. Follow Up Boss is perfect for agents and teams who need a powerful, real estate-focused system that puts speed and efficiency first.
3. Zoho CRM
Starting Price: $14/month billed annually.
Zoho CRM is an affordable yet highly customizable platform for real estate businesses. It offers multichannel communication (email, phone, live chat), workflow automation, lead scoring, and real-time notifications. The mobile app is feature-rich, and Zoho integrates seamlessly with many other tools, including Google Workspace. For agents looking for customization at a budget price, Zoho is a top contender.
4. Real Geeks
Starting Price: $299/month.
Real Geeks combines CRM functionality with lead-generating websites and marketing tools. It excels in helping agents capture and convert online leads. Features include automated drip campaigns, SMS texting, email marketing, and lead tracking. While it’s pricier than some options, its built-in lead generation features offer strong ROI for active agents who invest heavily in online marketing.
5. Wise Agent
Starting Price: $49/month after a free trial.
Wise Agent is designed specifically for real estate professionals, focusing on contact management, transaction management, and marketing automation. It includes built-in integrations with popular tools like BombBomb, Mailchimp, and DocuSign. Wise Agent is best for solo agents or small teams wanting a simple yet powerful system to handle leads and transactions smoothly.
6. Pipedrive
Starting Price: From $12.50/month.
Pipedrive is a user-friendly CRM that specializes in pipeline management. It is well-suited for real estate professionals who need to stay organized and track leads through various stages of the sales process. Pipedrive offers strong visual dashboards, easy task management, and powerful automation features. Whether you’re a solo agent or part of a small team, Pipedrive’s simplicity and flexibility make it a great option.
7. BrokerMint
Starting Price: From $35/month.
BrokerMint is a CRM and transaction management tool designed for real estate brokers. It’s specifically built to help brokers manage listings, transactions, and agents effectively. BrokerMint also includes lead management and workflow automation features, making it a strong contender for brokers looking to streamline their operations and improve efficiency.
How to Choose the Best CRM for Your Real Estate Business
When picking a CRM, start by identifying your business needs. If you work solo, a simple and affordable CRM like HubSpot or Wise Agent might be perfect. If you’re managing a team or want advanced marketing tools, solutions like kvCORE or Propertybase make more sense. Always consider the following factors:
- Your budget
- The number of users (team vs solo agent)
- Must-have features like texting, lead capture, or automation
- Ease of use and mobile access
- Integration capabilities with your existing tools
Final Thoughts
Choosing the right CRM can be a game-changer for real estate agents and brokerages. With tools like HubSpot and Follow Up Boss, you can automate repetitive tasks, track every lead, and deliver outstanding service to your clients. Investing in a CRM today prepares you for sustainable growth and success tomorrow. Evaluate your needs carefully, and pick the tool that fits your goals and budget best.
