How to Use Instagram Photos to Engage Website Visitors

Are you struggling to gain attention from your target audience?

Do you want to avert your Instagram to your website?

Don’t worry. We have got you covered.

There are almost 1.4 billion monthly active users of Instagram, making it the fourth most popular social media platform worldwide. 

According to Statista, 170 million monthly active users are in the US.

Interestingly, this means you can get enough traction from this platform to get conversions. 

Surprisingly, to gain followers and leads, you don’t need much. You just need high-quality pictures. 

Yet many marketers and business owners struggle to hit their revenue goals as they still can not figure out how to use Instagram photos. 

Therefore in this blog, we will discuss how to use Instagram Photos to engage website visitors. 

Essentials of A Business Instagram

  • Create an optimized bio that has relevant keywords. 
  • Add about your business in the highlights section. 
  • Add a keyword-rich caption to the photographs. 
  • Upload pictures with high resolution. 
  • Try to follow a theme for your Instagram feed. 
  • Interact with your followers regularly. 

 Why are Instagram Photos Important?

But before using Instagram photos to engage my website visitors, let’s see why Instagram photos are important.

  • Instagram is a photo-sharing app, meaning that this platform’s main focus is photography. Good photography conveys the quality of the product or service. 
  • You have milliseconds literally to get your visitors to stop scrolling. A good photograph grabs the attention of your potential customers. It also helps your viewers to understand your business context. 
  • A brand or business owner must be authoritative in its brand. When it comes to brand identity and credibility, visuals are everything you need to focus on. 

Now that you are fully aware of why Instagram photography is so important let’s move on to how to use Instagram photography to engage your audience on your website. 

How To Use Instagram Photography To Engage Your Audience On Your Website

There are several ways you can use Instagram photography to engage your audience on your website. Some of the best ways are given below. 

#1 Use Instagram Photographs for Ads 

Instagram photographs are aesthetic and have a great impact on the viewers. 

Colors are a tool for communication. You can evoke any feelings using colors. For Example, red color is associated with excitement, strength, and love. 

When you customize your Instagram feed with colors and tones, It also helps the viewers to recognize the brand and relate to your business even more. 

When you create an ad using your Instagram photograph, it helps the viewers to easily recognize the brand. Hence your ads will have a greater impact. 

Also Check: How to Embed Twitter Feeds on your Shopify Store

#2 Embed Instagram feed on your website 

If you use social media, you must be aware of its power. The presence on social media instantly creates brand trust and credibility for your business. 

As soon as a target customer knows about your brand, they immediately check your social media presence.

As a brand, you must post engaging content on your Instagram. It gives a reason to Instagrammers to follow you.

Once you have authority over your Instagram account, you can embed Instagram Feed on your website. It is one of the smartest tactics you can use to engage your website visitors. 

Embedding creates a bridge between your Instagram account and your website. It helps the visitors know more deeply about your business without leaving the webpage. As a result, this also reduces the bounce rate of your website. 

At first, embedding might seem difficult, but with social media aggregator tools, it is as easy as creating an Instagram account. 

These social media aggregator tools have a moderation panel that helps you to choose what type of content you want to display on your website. 

 You can also display user-generated content from your Instagram to your website using Instagram Widget. It will encourage your website visitors to create content for your brand and get featured on your website. 

As a result, this will build brand awareness for you. 


As an online business owner, you have to be present on Instagram. It helps you to interact with customers regularly. You should always keep an eye on the analytics. It will help you to understand what posts are working for your business. 

Engaging your visitors on your website might seem like a task, but when your followers find your Instagram on your website, they find it easier to understand your business. According to Broadband search, people spend at least 30 minutes on Instagram, making it very clear that it is a loved application and social networking site.