SEO Plan Template: Useful Step-by-Step Guide (For Beginners)

You might be tired of playing around with keywords for your business, your website isn’t getting as much traffic as it should, or you’re just starting the world of SEO. Either way, you need an SEO plan template.

Let’s dive into this blog. I’ll show you how to do SEO right for your site. This whole plan will take you from a newbie to an advanced level, but there’s one thing you need to remember first. You have to spend time on SEO. When you do SEO for your website, you need to have a lot of patience.

In this blog, we will cover why SEO strategy is important, creating an effective SEO strategy, different on-page SEO techniques to skyrocket your website reputation, off-page SEO strategies to boost your website traffic, optimizing and analyzing SEO performance, optimizing for local SEO in India, and crafting some extra-ordinary SEO proposals and reports to make your business rank in the SERPs results.

SEO Plan Template: Why Important For Your Niche?

SEO planning is an important part of your business to make it grow. We will see some steps or processes with the help of ongoing trends and some important SEO templates that will stick with you throughout your journey.

Without proper SEO planning, it is nearly impossible to track SEO efforts. So it’s important to have a niche planned with SEO. The SEO plan template can ease your digital marketing efforts, which opens up opportunities to drive traffic to your website and convert leads into customers.

Creating an SEO plan template is not a one-time process; it is a continuous process that keeps going and keeps evolving as new trends come in and the search engines improve. By making the template for SEO, it will keep your website updated and provide relevancy.

If you want your website to do well in India, you need a clear and on-point SEO plan template that saves you time and your digital marketing efforts while capitalizing on your business growth.

What Should Be The First Step Of A Structured SEO Plan?

A detailed plan shows you what steps need to be taken and when they need to be taken to make your site rank #1 in search engines. Your intact SEO plan template will help in developing your digital marketing growth. Here are the important components of an effective SEO strategy:

Keyword Research

Keyword research is one of the most important factors in an SEO strategy. It helps in finding and analyzing search queries and terms that are important for the business and the audience you want to reach. By doing keyword research, you’ll get to know what your potential customers are searching for, and you can create and optimize your content accordingly.

No doubt there are 100’s keyword research tools on the market, but my favorites are these: Keywords Everywhere, Google Keyword Planner, Ahrefs, Semrush, and WordStream (Free Keyword tool) are some of the best keyword research tools that you must use in your day-to-day tasks.

On-Page Optimization

On-page optimization is the way to keep your content and the structure of your website’s pages optimized to improve their ranking in search engine results. This includes the following: Content Quality, Meta Tags, URL Structure, Headings (H1, H2, etc.), Image Optimization, and Internal Linking.

An effective SEO roadmap template keeps an eye on complete on-page optimization, which is a necessary element for your website. This template includes the following: Content Quality, Meta Tags, URL Structure, Headings (H1, H2, etc.), Image Optimization, and Internal Linking.

Techniques for Implementing On-page Optimization

On-page optimization is an essential part of SEO planning and strategy. It plays a vital role in improving the website’s organic ranking and visibility in search results. Follow the steps for the comprehensive SEO plan template below to optimize your website with on-page optimization.

ElementOptimization Techniques
Content QualityCreating high-quality, informative, and useful content will keep the audience satisfied and engaged.
Meta TagsOptimizing meta-titles, meta-descriptions, and other SEO meta tags to attract users to click through SERPs.
URL StructureCreating short, clean, and SEO-friendly URLs that contain keywords that are easy for users and Google crawlers to understand.
HeadingsUse headings such as H1, H2, etc. to structure the content, which improves readability.
Image OptimizationOptimize image size by compressing images or by using JPEG or WebP file types. To improve SERP ranking, use alt text and relevant image names to describe the images.
Internal LinkingInternal linking connects related content within a website, which helps in ease of navigation and distributing link equity.
On-page Optimization Technique

Pro Tip: Regularly update your website’s content to keep it fresh and relevant. Search engines favor websites that have updated content, which provides users with a reason to come back to your site.

Technical SEO Optimization

Technical SEO optimization deals with the website’s technical aspects to improve its search engine visibility. This technical aspect includes Sitemap, Core Web Vitals, Robots.txt, Meta-tags, Content Creation, Mobile Friendliness, HTTP Headers, Structured Data, etc.

Techniques for Implementing Technical SEO

Technical SEO optimization plays a major role in SEO planning and strategy. With the correct technical SEO guide, you can improve the website’s organic ranking and visibility in search results. Follow the steps for the comprehensive SEO plan template below to optimize your site with technical SEO optimization.

ElementOptimzation Techniques
Site Speed and PerformanceImproving Core Web Vitals score, optimizing images using caching, minimizing cache, and making use of Content Delivery Networks (CDNs), either manually or with plugins such as FlyingPress, WP Rocket, etc.
Mobile FriendlinessTo have responsive design and mobile usability in mind when you are designing and optimizing your site to make sure visitors have a smooth experience on mobile devices.
Crawling and IndexingCrawling and indexing play an important role. Making sure search engine crawlers crawl and index site pages within the crawl budget for SEO by including a sitemap in your website helps with enhanced crawling, identifying priority pages, improving SEO, error identification, and monitoring changes in the website.

You can create a website’s sitemap manually, by using XML sitemap generators, by using plugins such as Yoast and RankMath, or by including a robots.txt file in your website to guide search engines on how to interact with the content of your website.

The robots.txt file is useful in controlling crawlers of your website that you may not want to be indexed, preventing indexing of sensitive data, and directing crawlers by allowing or disallowing access to some sections of your website.
HTTPS and SecurityThe HTPPS protocol ensures a secure connection. Implementing HTTPS on the website can positively impact ranking, as the security of the website is very important for the search engines.
Structured DataImplementing structured data on the site provides additional content for the search engines, which results in more CTR.
Fixing Technical IssuesFixing technical issues such as 404 errors, hreflang tags issues, duplicate content, canonical URL issues, faceted navigation issues, and broken links.
Technical SEO techniques

Off-Page SEO Optimization

SEO strategies that are implemented outside of a website to improve website SERP ranking and organic visibility are termed off-page SEO optimization.

Unlike on-page SEO optimization, which focuses on website structure and its improvement, off-page SEO focuses on the factors of the website but still helps in contributing to website authority and reputation.

Link Building: Building High-Quality Backlinks

Link building is the process of getting high-quality backlinks to your website. Getting backlinks plays a major role, as they tell search engines that your website is a valuable and trustworthy source of information.

You can improve the ranking of the website by generating high-quality backlinks back to it. There are some ways to do so; some of them are guest posting, business listing, profile creation, image submission, social bookmarking submission, forum creation, web 2.0 submission, etc.

Your brand is what other people say about you when you’re not in the room.

Jeff Bezos, Former CEO of Amazon

Here is the list of high-quality backlink websites that you’ll need:

Content Creation

Another important aspect of SEO strategy is content creation, which involves creating high-quality, relevant, plagiarism-free, and AI-free content that not only helps your content grow in search results but also helps keep readers engaged.

A content creation plan plays a vital role, and while making a content creation plan, you should think about what kind of audience you’re targeting, whether you are creating blog posts, infographics, videos, or podcasts. It is also important to have a calendar for content creation, which includes the outlines of the topic, keywords, meta, and publishing date for each piece of content.

Tracking SEO Performance

In this section of the blog post, we will discuss the importance of monitoring your website’s SEO performance. We will give you some touch-based analytical tools that will help you optimize your efforts.

SEO KPI’s You Should Track

  • Organic Search Visibility: Organic Search Visibility is the most useful and common SEO KPI. It is used to keep track of the number of visitors coming to your site through different search engines.
  • Conversions: It keeps track of where and when our visitors convert into customers. To track these actions, we now place forums, signups, check-outs, inquiries, etc.
  • Keyword Rankings: To keep track of the position of targeted keywords in the SERPs.
  • Core Web Vitals: To keep track of site performance and page speed.
  • Backlinks: To keep track of new and quality backlinks.

To keep track of all the above SEO KPIs, we have a certain set of the best technical SEO tools which are free or paid.

Crafting SEO Proposals and Reports

As an SEO expert, you know it’s very important to show your clients your SEO plan template and progress. As part of your role, you need to create a better understanding of SEO plans and in-depth reports.

When creating an SEO proposal, it’s important to clearly outline the goals and objectives of your campaign as well as the strategies that will be used to achieve them.

The SEO proposal template should have the following:

  • Customer background and their goal.
  • SEO proposes a strategy and its expected outcomes.
  • Timeline of the campaign
  • Budget of the campaign
  • List of KPIs and the methods for tracking and measuring them.
  • A detailed breakdown of the deliverables and tasks
  • Contact information
  • Next steps

For SEO reports, an SEO expert must give a clear picture of how the campaign is performing. Use of tables, graphs, and visual aids to present the data in a way that is user-friendly and easy to understand.

The SEO report template should have the following:

  • An overview of your campaign performance.
  • A recap of the achievements accomplished.
  • Breakdown of the campaign’s progress in detail, including key metrics such as organic traffic, ranking, and conversions.
  • Show the optimization opportunities, including trending trends, insights, and data analysis.
  • Feedback and recommendations.
  • Next steps of the campaign.

Please note that your SEO proposal and report template should be tailored to the needs of the clients. Use simple, clear, and jargon-free language. Always share the insights and ask for customer feedback that they can use to reach their goals.


On-page optimization, technical SEO optimization, and off-page optimization are some effective SEO plan templates. To keep track of your progress toward your goals, you should also regularly check on and examine your SEO work.